I approached Peter from Catalog Books upon seeing his original Kickstarter campaign to launch his mobile bookshop in Manchester.

The final logo was created by my partner Stephen Beed which I assisted in art directing, but I wanted to share initial ideas, my development of my favourite logo as a full project.

Peter's original brief was quite open; to be simple and clear and inspired by bikes. In the end, my approach was more illustrative and retro and I realised that Peter wanted a more abstract approach - so joined forces with Stephen.

In the end, the creative process was very rewarding to work with my partner and deliver exactly what the client wanted - collaboratively. 

1. Initial idea brainstorm 

2. Development of wheel design into full bike

4. Bookmark design

5. Merch designs - Tshirt & Tote bag

6. Final design

Images: Catalog Books www.catalogmanchester.com