From print to online...
2009 – MacDUFF Group
Client: Callaway Golf
Roles: Art Direction, design, project coordinator.
Taking it's cue from the freshly redesigned print version, which had literally just gone to press, the first issue of the iMag was put together in double-quick time to get ready for it's online launch. The average time spent by readers looking through the first issue online was a whopping 10+ minutes!
With still footage not really giving the full flavor and the work no longer available to view online I've crafted two 'rough and ready' video walkthroughs showing the iMag in action for both issues.
Commentary provided to liven up proceedings from a non-golfer's perspective.
