MUSTAFAEV
POSITIONING, BRAND PLATFORM, IDENTICS, ILLUSTRATION SYSTEM,
SOCIAL MEDIA, DIGITAL
Mustafaev is the personal brand of Gestalt therapist for happy people. Our goal was to break the stereotype of psychologists and introduce the audience to Gennady Mustafayev's modern methods.
WHAT WE DID
We created a classic text logo for the brand based on Futura typography. It combines Gennady himself and the key service of the brand – Gestalt therapy.
We built our personal brand around the person, his reputation and competence. This was reflected in the brand identity as well - we conveyed the therapist's image on the note cards and added his favorite yellow scarf.
Mustafaev is more than one man's brand. So we created a "draft of the universe", moving people's lives and relationships into two systems of illustrations:
“It's fine” system includes education, events and group Gestalt therapy. It involves bright colors and a positive, sometimes humorous attitude.
Marketing Technologies Bureau Team:
Ali Nazar — Creative Director
Ali Nina — Strategу Director & PR Director
Domchenko Vlada — Senior Designer
Kovtun Vlad — Copywriter
Kulibaba Svitlana — Client manager
Kuzmenko Polina — Designer
Martynenko Anastasia — Client Director
Pop Sabina — Designer
Posad Vlad — Art-Director
Tereshchenko Olena — PR-manager
