BABY BOX UKRAINE
IDENTICS, ADVERTISING CAMPAIGN
The Baby Box is a social package for newborns that contains all the necessities of life
for a baby in the first six months.
WHAT WE DID
At first we have updated Baby Box`s logo with a stork symbol on it.
For typography, we created a custom version of the Bellota font
with Ukrainian Cyrillic symbols and child-soft letters.
We developed a system of uncomplicated childish illustrations with cute and active
brand mascot Bunny. He helps Baby Box in communication with Ukrainian mothers
in social media.
The final stage of the work was an advertising campaign with a commercial.
Marketing Technologies Bureau Team:
Ali Nazar - Creative Director
Ali Nina - Strategic Director & PR Director
Domchenko Vlada - Senior Graphic Designer
Kovtun Vlad - Copywriter
Kolomiets Anastasia - Client manager
Kuzmenko Polina - Designer
Martynenko Anastasia - Client Director
Pop Sabina - Designer
Posad Vlad - Art-Director
Tereshchenko Olena - PR-manager
