MAGЇSTO
NAMING, POSITIONING, BRANDING, IDENTICS, ADVERTISING CAMPAIGN
Magisto is a Ukrainian cookie manufacturer that has produced a new main brand and 6 sub-brands for the local sweets market.
WHAT WE DID
At first we conducted research to improve the product inside and outside.
Then we created naming for the main brand and all 6 sub-brands, developed positioning, identity with brand book & guideline, web platform and design for each product package.
The final stage of the work was an advertising campaign with a commercial.
Marketing Technologies Bureau Team:
Ali Nazar - Creative Director
Ali Nina - Strategist
Domchenko Vlada - Senior Designer
Kovtun Vlad – Copywriter
Ali Nina - Strategist
Domchenko Vlada - Senior Designer
Kovtun Vlad – Copywriter
Kuzmenko Polina - Designer
Pop Sabina - Designer
Posad Vlad - Art Director
Pop Sabina - Designer
Posad Vlad - Art Director
Tereshchenko Olena - PR-manager
Martynenko Anastasia - Client Director
Kulibaba Svitlana — Client manager
