Distictive and engaging sonic ecosystem
for Wyborowa Vodka through music, sound and voice.
Category:
Alkohol, Logo Sfx, Sound Design, Branded Music
Opportunity:
How to advertise vodka in a country where strong alcohol cannot be advertised.
What's the story:
In order to go beyond the dark market, where brands such as Wyborowa can advertise, we created a switch that symbolizes alcohol consumption. The two campaigns below tell stories about the switch that triggers a party mood. In both campaigns all advertising aces were based on a coherent musical architecture. We worked with various artists, such as the popular rapper Wojtek Sokol, Klub Komediowy and other influencers. All stories started with a situation where the character was alone at home and ended with a total party full of people. Music was supposed to make it even more interesting and be a way to reach to consumers.
Hero video from Tryb Spotkań 5000 campaign
(2022)
Hero video from Wyborowa x Prosto campaign
(2021)
Sundtrack from the campaigns
Details
Sonic logo example
Music from switch off (melancholy theme)
Music from switch on (party theme)
Credits