Visual Identity created for a fish and chips shop Ryby z Ustki
as an MA project created at Design Studio of Visual Information
of dr Piotr Karczewski at Academy of Fine Arts in Łódź.
Ryby z Ustki, which means Fish from Ustka, is the authentic name of a fish and chips shop in Warsaw. The idea for the project was just as simple as its name. A recycled paper wrapping, rubber stamp and handy typography instead of costly print, which was due to a low budget. The project was consulted with the fish and chips' owners and the intention is to implement elements of the corporate identity.
The purpose of the project was created typeface inspired
by signboards and advertising in public space.