C O N S T I P A T I O N  -  I N F O   C A M P A I G N

Portrait illustrations of middle-aged women suffering from constipation. 

The faces concept was to bring to light some of the struggles women go through when dealing with constipation. The task was to bring some humour into it by giving sufferers the chance to identify with the different facial expressions.

Advertising Agency: rustic inc., Ontario, Canada