McDonald's – Big Mac® Jagd
Poster illustrations, keyvisual, typeface etc. for McDonald's "Big Mac® Jagd" ("Jagd" means hunt) promotion that took place at the beginning of the year in Germany.
The idea: Users of the McDonald's App can collect virtual ingredients (by scanning QR-codes) and hence "hunt down" one of 500.000 coupons for McDonald's classic burger – the Big Mac®.
QR-codes can be found on TV spots, posters, internet, billboards, in the McD restaurants etc.
Path view
Key visual
Custom typeface
One of various elements that appeared in the animated tv spot
TV spot, animated by Giraffentoast