Created as part of the in-house team at Art&Graft.
Bolon By You allows designers and architects to create their own bespoke flooring, customised with modern designs and colour combinations to suit any environment or ambience.
Art&Graft were commissioned to produce a sixty second animation to showcase this unique system and explore ‘material interventions’ - the concept of the flooring as a central architectural element to be combined with other materials.
We choreographed a precise but playful dance of materials which drift and rotate across the flooring to form new compositions. As the camera shifts, the colour combinations within the flooring seamlessly transition and the lighting subtly alters so that each perspective offers a different ambience.
Credits
Design & Animation by Art&Graft
Concept and Direction by Doshi Levien
Creative Director: Mike Moloney
Lead Creative: Martin Salfity
Creative: Stephen Middleton
Producer: Tom Bromwich
Music and Sound Design: Brains & Hunch
