EIGA Strategic –––– Brand Design
MOUZ – an icon for an icon
For mousesports EIGA has developed a new brand strategy and, based on this, a striking new visual identity. Changing the brand name – from mousesports to the punchy, shorter MOUZ – was an important step in this process. The new MOUZ badge is a distinctive, heart-shaped emblem with the face of a mouse and the initial M.
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Fashion images © PUMA
Team images © MOUZ, Tobias Augustin
Team images © MOUZ, Tobias Augustin
