Global FC is a Kansas City-based Non-Profit Organization that leverages the power of soccer to equip youth towards a better future. They are committed to breaking the "pay to play" model by providing quality sports opportunities to low-income communities. They aspire to facilitate success both on and off of the field by encouraging youth to pursue their highest potential.
'Voices of Global FC' was Global FC's Fall 2021 fundraising campaign. The fundraiser's goal was to create a sense of urgency within potential donors by having the youth who have benefited from this program speak out about their experiences in interviews.
Global FC chose my partner and I's designs as the winning campaign, and our work was used on all of their social media channels.
Examples of the existing brand elements before Voices of Global FC Fundraising Campaign.
The Start: Since Global FC is all about community, my partner and I developed a concept around the idea of thread as it relates to strong communities.
As our process advanced, we chose to go with digital type for a cleaner and more legible look, but we kept the same concept in mind.
To learn more about Global FC or to become an essential contributor to their cause, please pay their website a visit by clicking here.
