TOYOTA GAZOO RACING BRAND SPACE
Toyota GR brand area is a part of a Toyota's brand space design program for 2022 in KSA. THe project designed in 2021. The 1086 sq.m. area is dedicated to demonstrate the Toyota's racing cars and technologies.
The brand space area is divided into three main departments: 1. Toyota racing cars and sport prototypes 2. Toyota production racing cars and racing technologies 3. Toyota GR offroad racing cars and Dakar prototype
The main design principle is to create a visually impressive space immersed in darkness with highlighted exhibition objects. The racing atmosphere was mainly reached by using red colored accents and contrast lighting
The Toyouta GR brand space was designed under the new IDS Iastrebov Design Studio brand started in 2021
You can check the rest of IDS projects by the following link: www.idstudio.pro
You can check the rest of IDS projects by the following link: www.idstudio.pro
