Design of the campaign and way-finding system of MOME’s “Open Day”
Our primary goal has been to develop a structured, cost effective, informative and visually appealing system to aid visitors interested in applying for admission to our school. The way-finding system also provides information about the different departmental programs and their locations.
Since the campus is full with colorful decors in themselves providing strong visual stimulation, we have used mainly black and white negative blocks and Xerox printing. With the relatively colorful background, the black and white design appears almost subdued yet lively. In addition, its cost effectiveness has clearly appealed to the client resulting in the acceptance of our proposal. To follow the overarching scheme of the design, the four institutes were represented by easily identifiable yet visually similar-appearing brochures on the outside. The brochures of the individual institutes bear the institutes cleanly presented initials and are also easily identifiable by the institute-specific color on the edge of the brochure, especially when stacked up. This approach is also intended to send the message to the applicants that the four institutes comprise the university.
As the letter blocks come across as a grid, we have decided to utilize a monospace letter form choosing the Typestar font family. Finally, our artistic vision of bringing to life the purely computerized graphic design by linking it to the human is represented in the final assembly of the way-finding system reflecting the human input along with the use of human hands covered by white gloves on the banners and the website of the campaign.