OBAKKI
INDUSTRY — Personal Care, Fashion, Home
SCOPE OF WORK — Packaging Design, Sustainability Strategy, Sourcing
CLIMATE ACTION NOTES — Recyclable, FSC-Certified Millboard made from wood pulp, a paper industry by-product, otherwise destined for waste streams
YEAR — 2021
Obakki partners with global artisans whose products are made in small batches and developed from a foundation of sustainability and economic development.
A custom set of boxes and inserts engineered by Arithmetic package the full spectrum of Obakki’s product offering. The plastic-free packaging suite reflects the sustainability and artisanal quality that define Obakki.
The warm materiality of the millboard packaging was selected to reflect the artisanal, hand-made quality of the products held within. Millboard is a by-product of paper production, making use of a material that would otherwise become waste. The inserts inside each box create a platform to display the products, creating an elevated unboxing experience. The box is adorned with a deep blind deboss and white foiled text. Insert cards created with a rich, tactile card stock are tucked inside each box and showcase key product information.
The boxes can be kept and reused to store precious home goods and jewelry, or recycled with ease.
In designing this program, we eliminated the conventional overuse of plastic, foam inserts, and tape, creating millboard inserts instead. The inserts inside each box display the products on a platform, creating an elevated unboxing experience. The box bears a deep blind deboss and a singular ink imprint. The boxes can be reused or recycled.
Strong, subtle, human in touch, and honest in appearance — millboard has a humble beauty.
Our branding, packaging and art direction services are available for hire in Vancouver, Canada and internationally.
