Arithmetic was founded 13 years ago from a passion for living a cultured, healthy and happy life. Because of this, our personal passion for artistic expression, wellness and nature is woven into the fabric of everything that we do from our unique group of thinkers to the artisan suppliers that we choose to partner with to build our concepts.

Our work is equally human minded and engineered.

With over 25 years experience creating graphic and packaging solutions directly in product industries from fashion to food, we have developed a sensitivity towards trend awareness, emerging concepts, a finesse for materiality and fine tuned the hindsight as to exactly when is the right time and place to apply them for each market category.

We approach projects by immersing ourselves in the creation of the brands’ unique and own-able story to; create a compelling brand voice, define or redefine existing emotion laden visual language; designing and iterating on brand touch points; and narrating the visual aesthetic by aligning the consumers life aspirations and goals with the brands product and experiences, in turn creating a common language. Branding, Packaging and Retail Interiors are much more than a logo, vessel and space that transports — they have the potential to be the book of your brand story, a keepsake, to impress a brands uniqueness onto the end user who engages with it, or a space that connects with the consumers emotional needs.

While we are most known for our packaging design services, our offering is full gamut; brand naming, copywriting, logo development, packaging design, branded interior experiences, social media visual content, POS assets, branded collaterals, brand extension for a retail environment and much more.

Arithmetic’s design philosophy: “Metodo Lenta Lavorazione” extols the virtues of taking time to make things properly.
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Brand Creation: Brand strategy, naming, positioning, identity (logo) design, tagline creation, graphic standards and stationary
Brand Refreshment: Visual brand repositioning strategy, identity-redesign, graphic standards and stationary
Print Design: Catalogues, exhibit design and POS systems
Packaging Design for food, cosmetic, beverages, tea, natural/holistic remedies such as vitamins
Fashion Textile Design
Retail Store Design, Window Display Design
Marketing Packages
Website Design Read Less

Food + Health
Organic food or beverage manufacturers, tea companies, bakeries, produce farms, wellness centre, luxury spas, and vitamin wholesalers, even sun block.

Fashion + Beauty
Fashion designers, retailers, cosmetic, skin care, fragrance companies.

Boutique Living
Trendy new restaurants, lounge/bar, coffee shops, boutique hotels, vineyards, interior design or eco real-estate projects. Read Less