MELANIE AULD JEWELRY PACKAGING
INDUSTRY — Fashion & Jewelry
SCOPE OF WORK — Brand Strategy, Product Design, Packaging Design, Illustration, Pattern Drafting, Sustainability Strategy
CLIMATE ACTION NOTES — FSC-Certified Paper with Millboard Core (Paper Industry By-Product), Recyclable
AWARDS — GDUSA American Package Design Award, 2020
YEAR — 2019
Our jewelry packaging suite for Melanie Auld was designed to embody the collector in everyone. Inspired by the brand’s founder, we lovingly sourced textured paper, custom-dyed linen and silk chiffon ribbons to represent a tapestry of her experiences. The nude colour emotes a love of life and exploration, as the blind embossed motif is a cherished reminder of a place once visited.
Design with thoughtful intention — These bespoke bags were lovingly created by hand using natural silk chiffon for the handles and ultra-thick textured card stock for resilience in the most beautiful custom nude colour. Packaging that is beautiful as is to gift in and resilient enough to keep long after for multiple purposes. Re-use the bag to carry your lunch or repurpose the stunning paper for love notes — and definitely cut the silk chiffon handle off and tie it in your hair.
Set of momento keepsake cards.
Details. An expressive blind deboss for maximalism minimalism. One of many touch points for Melanie Auld Jewelry.
Our branding, packaging and art direction services are available for hire in Vancouver, Canada and internationally.
