THE CHALLENGE
SUMMER IN
MARRAKESH
MAX MARA, one of the most important international fashion houses, has dedicated its Leisure brand BEACHWEAR 2019 collection to the city of Marrakesh.
The collection’s fabrics and textile patterns have been inspired by the colors, the architecture and the sunsets that characterize this magical city.
We have been asked to take care of the art direction of the shootings and design the product catalog.
THE BRAND
TOWARDS NEW HORIZONS
SEARCHING NEW
EXPERIENCES.
SEARCHING NEW
EXPERIENCES.
To tell the world that inspired the collection, we used the metaphor of the window that reveals a canvas of colors that immediately recall the scent of spices, the sumptuousness of the metals heated in the sun, the clear shadow play that separates darkness and light.
These were the images that inspired us in the choice of warm colors with full shades, in the choice of papers that with pearly reflections immediately transport us to the streets of Marrakech
These were the images that inspired us in the choice of warm colors with full shades, in the choice of papers that with pearly reflections immediately transport us to the streets of Marrakech
CREDITS:
PHOTO BY Ottavio Tomasini
