Is it possible to translate complex and multidisciplinary concepts in a simple and immediate way? In this project, the challenge was trying to tell in a simple, and genuine way, the processes and technology that are part of the socalled digital transformation.
WHAT MEANS DIGITAL
The world of digital transformation was born in response to a set of predominantly technological, cultural, organisational, social, creative and managerial changes associated with the application of digital technology.
Companies operating in this field use a very technical language, and their visual identity, is usually cold and detached.
This is not just an appearance, many organizations struggle to make clear the impact that the adoption of a new process or technology would have for their customers, failing to translate this in benefits for the business.
Udeis is a young strategy and technology consultancy that has distinguished itself in the digital transformation consultancy world for its proactive and communicative ability to translate the complexities and technicalities of strategic innovation in a simple and transparent manner.
Udeis translates technical value into vision for business.
Working on the corporate image, we tried to represent this ability to make clarity in complexity, 'smoothing the corners' where necessary, but always maintaining a high professional and authoritative profile.
We designed a crisp colour palette and a simple but distinctively shaped logo and visual language.