Infiniti
CHALLENGE
Launched in 2009, Infiniti Medical had become a successful veterinarian medical device manufacturer. However, although they had developed cutting edge tools, education and training, their brand wasn't living up to the promise of their exciting offerings.
SOLUTION
The new logo and visual identity represent a shift from devices to "Vet Health Tech". To start, we shortened their name to closer tie to the concept of life and regeneration. The logotype creates the implication of a steady EKG, while the electric "tech" green pairs with a classic medical blue. Heroic animal photography and vfx help reinforce that Infiniti supplies not only the tech, but the solutions and positive medical outcomes for our furry friends all over the world.
