FIKA LIFE COFFEE
Fika Life Coffee is a coffee shop located in the downtown area of Macau. It serves specialty coffee and brings in coffee from different parts of the world to Macau. The word Fika derives from the Swedish word for coffee (kaffi). Fika is a daily break when people relax from work. It is an attitude about treating yourself. To Swedes, Fika is a moment to look forward to. People work efficiently so that they can put their work aside during Fika time. They can relax while having coffee, recharging themselves.
Mountains always give people a natural and steady feeling. When you feel discouraged and helpless, stop and feel the breeze, adjust your breathing and pace, and march into the unknown with a heart of encouragement. For the brand’s logo design, we define Fika Life as a mountain in the downtown area. The logo combines the initial F of Fika and the mountain, complementing the traditional colour of Sweden, blue, expressing the aesthetics of Fika Life
Graphic design : indigo design / Photographer : Zero Young
