This project is for branding ‘Aloitti’ launched by Blank Corporation, a media commerce group. ‘Aloitti’ is a lifestyle brand targeting people in their 30's-40's with children and companion animals. In developing the branding design, we focused on presenting the harmless product ‘functionality’ and the image of versatile interior design products.
The lettering is based on the ‘Campton’ font, which is suitable for conveying the cute image of the name ‘Alotti,’ whose double ‘tt’ we emphasized in the process of development. We opted for a variably applicable organic shape to give a flexible image to the symbol.
We applied the weak colors of the product to the applications including packages as well in a way that the organic forms of symbols create Alotti’s cute and charming image.
The ‘Aloitti’ mat design is composed of weak colors and diverse pieces. Produced in various sizes, the pieces can be re-assembled for different house sizes and usability. Also, various combinations of the weak colors can be used in a way that suits the ambience.
ART DIRECTION, BRANDING, GRAPHIC DESIGN
PACKAGE DESIGN, PRODUCT DESIGN
CREATIVE DIRECTION : DOEUI LEE
DESIGN : DOEUI LEE, JAEWAN YU, JAECHUL PARK
PROJECT DIRECTION : hyunji jeong
MANAGING : hyunji jeong
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