Adam Jarvis's profile

Molson Canadian - Nostalgic T-shirts

Adam Jarvis
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Molson Canadian
Nostalgic Promotional Beer T-shirts

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At the time (early 2000's) these three t-shirt designs were the most popular in-case items in the company's history.

I somehow also got away with replacing the official Molson Canadian logo with one that I designed myself. I used the Jedi Mind Trick to convince the client that it would make this set feel like "collectors items". It did and this series set the bar for Summer beer promotion 

Anyone who has ever worked on the Molson brand knows how impossible it is to mess with Molson branding. Over time, I built client trust and had a team around me that supported my creativity. That's what made this series a home run.

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Produced by The Hive.
t-shirts apparel Fashion nostalgic Retro molson beer Canadian
True.
t-shirts apparel Fashion nostalgic Retro molson beer Canadian
Dive in.
t-shirts apparel Fashion nostalgic Retro molson beer Canadian
Beautiful and majestic
t-shirts apparel Fashion nostalgic Retro molson beer Canadian
One of my greatest thrills was bumping into this total stranger wearing one of these shirts while on vacation in Cuba. Was I right to break from the brand standards and follow my design instincts? - Ask this guy.
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Molson Canadian - Nostalgic T-shirts
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Adam Jarvis's profile

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Adam Jarvis's profile
Toronto, Ontario, Canada

Molson Canadian - Nostalgic T-shirts

This was a real stretch for Molson. It took a great deal of convincing to alter their brand temporarily for this special promotion. For a limited Read More

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Creative Fields

Attribution, Non-commercialAttribution, Non-commercial