In Colombia, Millonarios FC has more than 9,000,000 fans who live football's passion with pure heart. However, the hearts of some of them don't beat with the same strength. 5 out of 10 Colombian children are born with a cardiopathy, and usually their families don't have enough income to pay for their treatment.
RESULTS:
12.2 M IMPACTED DURING THE FINAL · $6.000.000 COP DONATED · 40.5 M IN FREE PRESS
one f a n w i t h s t r o n g e r h e a r t b e a t s
Publicis Colombia
Chief Creative Officer: Camilo Carvajal
Creative Directors: Juan Afanador / Anderson Quiroga
Copywriters: Jose Racioppi / Anderson Quiroga / Pablo Gaitán
Art Directors: William Neuta / Juan Afanador / Nicolás Pérez
Video Producer: Macarena
Video Post: Daniel Mosquera
Sound Studio: Laika
