Taste the AI

For 100 years in Colombia, La Lechera’s condensed milk has mixed all the traditional ingredients to prepare all the humanly possible dessert recipes in the world. To celebrate its 100 years in the country, we created 10 never-before-seen dessert recipes, each dessert representing a decade in history, and to make this a reality, we mixed neveR before used ingredients.

Publicis Colombia
Chief Creative Officer: Camilo Carvajal
General Creative Directors: Juan Afanador / Anderson Quiroga
Creative Copywriter: David Prado
Art Directors: Nicolás Pérez / Juan Camacho
Video Producer: Macarena
Film Director: David Villegas
Photographer: Leyther Orozco
Motion Artist: Daniel Mosquera
Sound Studio: Laika

Taste the AI