BACKGROUND

Floatspace (formerly Flotespace), is Australia’s leading boat hire provider — catering from overnight stays for couples through to large corporate events and celebrations such as weddings, birthdays, hens, and bucks parties. With its fleet doubling in size from 2020 to 2021, they were quickly scaling and expanding internationally. They needed an updated brand identity to take them into the future.

SOLUTION

The Floatspace brand was in need of an update — however they wanted to retain some of the brand equity through their colour palette. We developed an all-new brandmark, graphic system and guidelines to take them into the future.

LUXE

In addition to the primary branding, we worked with local typographic expert Sophie Elinor to create a custom wordmark for use with Floatspace’s premium boating category, Luxe.