We created the 'smart move' campaign for the Alcatel onetouch brand early in 2013. For the 'Pop' phones (the cheapest in the range) we created the 'Lost Phones' concept - built around the insight that someone somewhere loses their phone every second of every day ...
For the Onetouch Idol phones (which retail at a slightly higher price) the 'smart move' platform focused on delivering the impressive specs in a down to earth way.
The 'pie chart' concept was modified slightly for the Onetouch Star phone.
Smart Move has been adapted globally and integrated through all channels
The 'smart Move' concept was immediately embraced up by local markets - here is a UK full page press ad that appeared on the inside back cover of Q magazine.
Hong Kong
