atelier avocado was commissioned to create visual identity for 2021 Hong Kong Aeropress Championship. Taking inspiration from the Chinese name of Aeropress (愛樂壓), beautifully taking the rhyme of the Chinese character “Joy” (樂), the key visual is a construction of vivid fluid and components of Aeropress brewing kid forming an abstracted image of the Chinese character. The visual identity epitomized the excitement, enchantment and joy among the contestants during the competition processes.
