Conceptualization, brand design, communication and look & feel of Binibeca.com website. Flagship town of the island of Menorca due to its whitewashed houses, countless arch-shaped architectural structures and its coastal location. The objective was to turn the binibeca.com domain into a private brand positioned as the reference search engine to generate traffic to the different tourist services in the area. To that end, a visual language was developed, inspired by the iconographic element of the area and other tourism in general with a nostalgic point of the 70’s but at the same time with a contemporary spirit.