Visual Language for Credit Agricole, 2018
Client: Credit Agricole Bank Polska
Agency: JUST
Art Director: Klaudia Olejnik
Copywriters: Tomasz Ptak, Dobrochna Zalas
The main inspiration to create the new visual language for Credit Agricole was color used in the brand logo
- named duck blue. We wanted the color to become a recognizable and distinguishing feature for the brand.
For the last three years we've been using only 3D models and sometimes the picture of Kasia - bank consultant to create the key visuals. The main symbol is characteristic for the product.
Together with the refreshment of the Visual Language, we worked on the branding of the bank accounts,
TV commercials, digital videos and many more....
