Concept: Beans & Friends
Claudia Olejnik conceptualized the way a brand can highlight their product on the shelves. With Beans & Friends Roastery, coffee grounds are packaged in resealable kraft bags, illustrated with a line drawing of the bean's origin. For quick and easy deafferentation, a bright streak of color underlines the logo creating an interesting dynamic between the neutrality of the organic substrate and the high pigmentation of the line gesture.
The Dieline by Jessica Sanchez
