Kaleidospop

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Indonesian pop music scene, especially the 70’s, is often forgotten by today’s youngsters. But actually it has qualities that can compete with international pop music scene. Kaleidospop is a media to introduce Indonesia’s pop scene to today’s young adults, contaning information on the 70’s music.

Kaleidospop is a portmanteau from the Indonesian words “Kaleidoskop” which means past events as told in brief, and “Pop” to symbolize the pop music scene.

The output of this project is a “PhoneBook”, an illustrated book with a short brief explanation about the 10 selected influental musicians, combined with a mobile application which includes information that couldn’t been shown in a conventional book form, such as songs, live videos, interview videos etc.

In order to explain the information in an interesting and unique way, the output was designed carefully to give a fun and playful impression.