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    Badak Soda Branding 2012 Design Proposal
Badak Soda is one of the pioneers in Indonesia’s soda drink industry, the brand has been established in Indonesia since 1900. This rebranding concept aims to boost up Badak Soda’s existency in today’s soda drink industries, while still bringing up its old aesthetic values. 

The shape of the logo is a combination of soda bubbles with the silhouette of a rhino. To reflect a fun, playful yet vintage mood, the use of geometric typefaces was chosen to fit the concept.
Letterhead & Business Card
Bottle Dummy