Brand identity for LABO - an urban development residential project in Montreal's St. Henri neighbourhood. Located on the site of a former pharmaceutical plant and Dawson College’s Selby campus, LABO offers a creative life in duality: heritage and modernity in a bustling district, in trendy high-end apartments with an urban industrial flair.
Client: PUR Immobilia
Agency: Performa Marketing
Artistic & Design Direction: Alex Nereuta
Copywriting: Isabelle Cardinal
Photography: Christopher Dormoy
Instagram: @awol_art_alex
