QISoft Brand Strategy & Brand Portfolio Case Study
From data to meaning.
RESEARCH / INSIGHT
TARGET MARKETS
BRAND DISCOVERY
ECONOMIC DEVELOPMENT INSIGHT
DIKW "Wisdom Spectrum"
DECISION FLOW CHART
ENTERPRISE LEVELS / INTELLIGENCE TYPES
SYSTEMS LANDSCAPE
MES LANDSCAPE FUNCTIONS
EMI LANDSCAPE FUNCTIONS
PRODUCT EVOLUTION
PRODUCT LIFECYCLE
SWEET SPOT
BRAND LIFECYCLE
PROJECT / BRAND PLATFORM
BRAND STRATEGY
CBBE PYRAMID
BRAND LADDERING
VALUE PROPOSITION
POSITIONING STATEMENT
BRAND ARCHITECTURE
BRAND IDENTITY
KEY ARCHETYPES
BRAND IDENTITY PRISM
BRAND BEHAVIOR
VERBAL IDENTITY
CONTENT PLATFORM
EDITORIAL FOCUS
MESSAGE MAP
CUSTOMER JOURNEY MAPPING
CONTENT MAPPING
BRAND ECOSYSTEM
VISUAL NARRATIVE