QISoft Brand Strategy & Brand Portfolio Case Study


 
 
From data to meaning.
 
 
RESEARCH  /  INSIGHT
 
TARGET MARKETS
 
 
 
BRAND DISCOVERY
 
 
 
ECONOMIC DEVELOPMENT INSIGHT
 
 
 
DIKW "Wisdom Spectrum"
 
 
DECISION FLOW CHART
 
 
 
ENTERPRISE LEVELS  /  INTELLIGENCE TYPES
 
 
 
SYSTEMS LANDSCAPE
 
 
MES LANDSCAPE FUNCTIONS
 
EMI LANDSCAPE FUNCTIONS
 
 
PRODUCT EVOLUTION
 
PRODUCT LIFECYCLE
 
 
SWEET SPOT
 
 
BRAND LIFECYCLE
 
 
 
PROJECT  /  BRAND PLATFORM
 
 
BRAND STRATEGY
 
 
CBBE PYRAMID
 
 
BRAND LADDERING
 
 
VALUE PROPOSITION
 
 
POSITIONING STATEMENT
 
 
 
BRAND ARCHITECTURE
 
 
 
BRAND IDENTITY
 
 
 
KEY ARCHETYPES
 
 
BRAND IDENTITY PRISM
 
 
BRAND BEHAVIOR
 
 
VERBAL IDENTITY
 
 
 
CONTENT PLATFORM
 
 
EDITORIAL FOCUS
 
MESSAGE MAP
 
CUSTOMER JOURNEY MAPPING
 
 
CONTENT MAPPING
 
BRAND ECOSYSTEM
 
 
 
 
VISUAL NARRATIVE
 
 
 
QiSOFT Strategy
Published:

QiSOFT Strategy

Brand strategy and identity to reposition a software company to enhance visibility, regain market share, and diversify into new markets.

Published: