‘Yallingup’ means ‘place of caves’*
Sitting atop the rolling sun-drenched northern and western slopes high above the
Indian Ocean, is a vineyard in a prized corner of Margaret River’s Gunyulgup Valley.
It is from this single vineyard, that the fruit is harvested for to craft the premium wines
with its elevation and ancient red gravelly soils form a vine terroir that is
undeniably Margaret River.
Though an established vineyard, Yallingup Estate was recently purchased by a
neighbouring vigneron who saw the potential and went onto further exploration of
this distinctive terroir. Abundant and resilient, the jarrah and marri forests revitalise
the ancient soils while winter storms ravage the granite, limestone and ironstone-laden hillsides.
A rugged coastline with rolling coastal vineyards above, yet secreted
beneath hides many majestic subterranean caves.
*-up is a suffix commonly found in place names in south western Western Australia.
The suffix originated in a dialect of Noongar, an Indigenous Australian language,
in which ‘-up’ means ‘place of’'.
Now to ‘sperlunking’... The accumulation of riches above and below
ground yield amazing treasures for the vineyard and the resulting wines.
The branding promotes the never-ending ‘Y’ as its hero mark – paths across,
down and of course, up - conjoining the concept of exploration to their holistic
winemaking approach. Its shape references the interconnected, curvaceous carabiners
and descenders (used by cavers) and the labyrinths within the caves themselves.
A directional ‘up’ emphasis is highlighted by a circumflex arrow device.
Natural, textural finishes in a limited colour palette of gunmetal greys
highlighted with occasional metal gleams and glints.
Studio: Harcus Design
Creative Director: Annette Harcus
Designers: Galima Akhmetzyanova, Annette Harcus
Photography: Stephen Clarke
Label printers: MCC Australia
