‘Yallingup’ means ‘place of caves’*
‘100 Caves’ by Yallingup Estate was named after the pockets of amazing
cave structures that ramble secretly hidden beneath the Margaret River coastline.
Yallingup Estate, though an established vineyard, was recently purchased
by a neighbouring vigneron who saw the potential and went onto further exploration
of this distinctive terroir in the Margaret River region.
Abundant and resilient, the jarrah and marri forests revitalize the ancient soils
while winter storms ravage the granite, limestone and ironstone-laden hillsides.
A rugged coastline with rolling north-west facing coastal vineyards above,
yet beneath hides many majestic subterranean caves.
*-up is a suffix commonly found in place names in south west of Western Australia.
The suffix originated in a dialect of Noongar, an Indigenous Australian language
in which ‘-up’ means ‘place of’'.
As in all things ‘sperlunking’, the accumulation of riches above and below
ground yield amazing treasures for the vineyard and the resulting wines.
Yallingup Estate branding promotes the never-ending ‘Y’ as its hero mark, which
references the interconnected, curvaceous carabiners and descenders (cavers’ equipment)
and the cave labyrinths. It also ties to the holistic winemaking approach of the owner.
A directional ‘up’ emphasis is highlighted by a circumflex arrow device.
Studio: Harcus Design
Creative Director: Annette Harcus
Designers: Galima Akhmetzyanova, Annette Harcus
Photography: Stephen Clarke
Label printers: MCC Australia
