Genie & Wahnsinn, german for Genius & Madness. In between that two opposites Youri Keifens moves every day with his work as a copywriter and coach. The combination of the punctuation marks »! &?« becomes a typographic logo and refers both to the work of the copywriter and to the brand name »Genie & Wahnsinn« itself. It couldn't be simpler. But not more playful either. Bold. Yellow. Self-confident. A modern identity that makes you want more. Ingenious and just a little bit insane.
