OATLER by Mates.
Mates recently unveils its debut meal replacement using super grains and plant protein as the primary ingredients in the product. The team at Tsubaki created the branding and new packaging design (including the pouch) for OATLER that positions it as a convenient and nutritious food that can be consumed straight from the pouch when mixed with water/milk.
The new design gives ample white space for the modern retro font to swim around. Given the really soft pastel Pantone pink as the background colour of the packaging, the design deploys another Pantone colour of fluorescent base called Blush Beauty to make the product name appear outstanding. This not only looks Insta-worthy but more importantly it reflects the purity of the ingredients, and the excitement of the team behind Mates whose core values are “vibrant, fun and energetic”.
Client / Mates.
Art Director / Jay Lim
Designer / Xin Ning
Photographer / Marcus Chan
Printing & Finishing / Pantone + Pantone Fluorescent, Embossing
