Brief:
The initial ideation towards this project was the idea of describing who I am as a mixed race person in South Africa, I wanted to showcase the different “parts” of me throughout a poster that was inspired by various different parts of my life and my career while paying tribute to a designer that I have always looked up to, David Carson.
Final Poster:
Rationale:
Who am I? The best way to describe myself is through a common mathematical phrase “Mathematically, the whole is equal to the sum of its parts, neither more nor less.” The reason why this sentence led the concept of the poster was because having come from a mixed ethnicity in South Africa, we are often unsure of how to describe our roots, they can be seen as just numbers that make up who we are. To me I am not more or less because of these different parts of my ethicality, I am whole. The way I see it, when you consolidate many things together, they can make up something whole and that is how I perceive the visual culture of myself. The incorporation of the design style was heavily influence by the inspirations and parts of my career as a graphic designer. The type that was used is Lato and Kapra Neue which were both typefaces that I used in my first poster design. The style that inspired the design of my poster was from David Carson who has been an inspirational designer for as long as my design career. David Carson manipulates typography and carefully breaks the rules set in place in the world of graphic design in order to communicate his message, this chaos and structured freedom that is created is what I wanted to portray.
Process:
