Arnott's Cracker Chips was a multi million dollar launch in 2020 with my creative concept for the new Mozzarella and Basil Bruschetta flavour chips. myself and Ben Cole the photographer shot the whole image in camera and just used Photoshop for retouching. You can find Ben here https://bencole.com.au The next 2 iterations were by Saatchi & Saatchi and the campaign was pushed out on bus sides and posters to spectacular effect.
