Samsung asked Evo to activate air conditioner sales in the critical early summer sales period. We identified a younger skew in Samsung’s audience, and reached them through social and contextual online media. In-store, we reinforced the advantages of Samsung air conditioning technology, and introduced time-limited discounts to motivate purchase within our activation period.
Samsung Heatwave Project
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Samsung Heatwave Project

Samsung asked Evo to activate air conditioner sales in the critical early summer sales period. We identified a younger skew in Samsung’s audience Read More
32
1098
2
Published: