Pernod Ricard identified Easter as a major social and wine consumption season, and asked Evo to activate their sales through the pre-Easter period. Our research identified a lack of purchase planning before Easter, so we created an eye-catching campaign with inspirational occasion ideas that inspired shoppers to plan and prepare for a wonderful, social weekend by stocking up on premium wines from Pernod Ricard’s portfolio. The amazing Colombian designer Daniel Lasso Casas created the beautiful icons, you can see more of his work here on Bēhance.
