Saudi Arabian Logistics
Background
Background
Saudia Cargo is the leading provider of ground handling services for international air cargo carriers operating at the Kingdom of Saudi Arabia's main international airports Jeddah (JED), Riyadh (RUH), Dammam (DMM) and Al Madina (MED).
ChallengeThe new company, Saudi Arabian Logistics (SAL) will expand from being ground handling into a full Logistics, becoming the leading logistics hub in the Gulf area and its environments, capable of trade paths effective connectivity between three continents: Asia, Europe and Africa.
Solution
SAL has been positioned and designed to be worthy in stature as a customer-focused logistics ecosystem made up of people committed to helping their partners and customers achieve their personal and professional goals.
Starting with the very name (SAL), the strategic intent is brought to life, manifesting in acronym form a true connection throughout an international network dedicated to find the way across oceans (by Sea), flying in the skies (by Air), and running on rails and on highways (by Land).
To sum up the ambition of evolving to become a driving force in national and regional transformation, the mandate is made clear in the Brand Claim developed for the entity: SAL Delivering Impact.
Starting with the very name (SAL), the strategic intent is brought to life, manifesting in acronym form a true connection throughout an international network dedicated to find the way across oceans (by Sea), flying in the skies (by Air), and running on rails and on highways (by Land).
To sum up the ambition of evolving to become a driving force in national and regional transformation, the mandate is made clear in the Brand Claim developed for the entity: SAL Delivering Impact.
Credits
Interbrand
Creative Direction: David Cano
Design Lead: Lucas Machado, Fernando Sagastume
Motion Graphics: Maaambo
Design Lead: Lucas Machado, Fernando Sagastume
Motion Graphics: Maaambo
