The former CEO of Seattle Cider Company and Two Beers Brewing Company, Joel Vandenbrink oversaw the two entities' day-to-day operations for more than a decade. Joel Vandenbrink ensured that the company maintains high social responsibility, assessed the company's risk, and implemented strategic plans.

An annual business plan and a strategic plan go hand in hand. In every business, annual plans serve as road maps. They consist of a succession of smaller objectives that pursue a bigger vision of where the company wants to be at the end of the year.

Strategic planning plans, on the other hand, draw on the purpose of an organization. These plans help target vision, which is what the business intends to achieve in the future, and establish strategic priorities to accomplish those goals. Usually, strategic plans serve as a template from which annual plans are created. Annual plans rely on strategy to put ideas of the organization's purpose, vision, and goals into action.