ELIZABETH ARDEN mandated us to develop the brand identity and produce the launch campaign around the release of their new fragrance UNTOLD. The launch campaign included print, television, in-store merchandising and a digital campaign.
Print Advertising
Television Commercial
To support the launch of the television commercial, we created both a Behind The Scenes video and an original piece of creative that told The Perfumer's Story.
Extended Content - The Perfumer's Story
Extended Content - Behind The Scenes
Product Merchandising
Credits:
Client: Elizabeth Arden, New York
Lead agency: TUXEDO, Montreal
Client services: Sabrina Del Duca, Caroline Grutman (TUXEDO, Montreal)
Creative directors: Ludwig Ciupka, Ollie Miles (TUXEDO, Montréal)
Digital strategy and content: Maureen Doolub, Jessica Chabot (TUXEDO, Montreal)
Design: Sebastien Legault, Pierre-Olivier Seguin, Chloé Allard (TUXEDO, Montreal)
Director: Ludwig Ciupka (TUXEDO, Montreal)
Producer: Alexandre Auray
Video editing: Jean-Michel Simard (TUXEDO, Montreal)
Directors of photography: Pete Konczal, Gabriel Brault Tardif
Music: XS - La petite boîte à musique, Montreal
Model: Olga Kaboulova (Next Models Canada)
