BAXTER OF CALIFORNIA are a niche men's grooming brand that have been around since 1965. While they have a faithful - but small - following, they thought it was time that Baxter of California gained a little notoriety.
While Baxter of California give you all the tools you need to 'groom like a gentleman' for most young men, their first shave is a clumsy and awkard experience. We decided to capture this landmark moment during adolescence in all it's awkward glory.
Credits:
Copywriter & Associate Creative Director : Ollie Miles
Creative Director & Director: Ludwig Ciupka
DOP: Christophe Colette
Production Manager: Caroline Grutman
Conceptor / Art Director: Johnny Macri
Video Editor: Jean-Michel Simard
Art Director: Marie-Soleil Denault
Props Stylist: Stéphanie L'Allier
At the time of writing - 3 weeks after launch - the video has been viewed nearly 600,000 times. Just the notoriety they were hoping for.
