As a follow up to the hugely viral Go Beyond The Cover campaign, we produced a digital campaign to create an emotional connection with consumers and bring them to truly engage with the brand. Using the voices of 3 spokespeople (Zombie Boy, Cassandra Bankson, and Cheri Lindsay) we revealed their stories through a touching video campaign, as they share how Dermablend helps them “Blend In to Stand Out.”
3 months after launch and the new campaign has already clocked-up over 10 million youtube views, including an incredible amount of user-generated content.
Cheri's Camo Confession
Cassandra's Camo Confession
Zombie Boy's Camo Confession
Behind The Scenes
See the entire campaign on Dermablend Professional's YouTube channel.
