Conceptualization, organization and art direction of an online event for a financial institution: claims, packaging design, video, animation and several elements.

Pa' llamar tu atención (to get your attention) is an all-day meeting for a financial institution employees, focused on learning how to capture customer’s attention in the new normal online context as in-person meetings with clients have been drastically reduced. Through sense of humor and with the aim of generating expectations one day before the meeting, as well as breaking the monotony of spending 8 hours in front of a screen, we have developed a speech that starts with the arrival of a home package containing breakfast, lunch and other items in line with the concept created.

At lunchtime, the experience proceeds with a cooking class taught by Fat Veggies restaurant, and employees will prepare their own food with the products provided. The selection criteria of these products contributes to reinforcing the proposed concept, Pa' llamar tu atención, due to its originality, quality, proximity and healthy character.