BankGiro Lottery Vrolijk CASH-FEEST campaign
Overview
People received a golden gift envelope in their mail during the Christmas period. This gift could be broken open in half and the gift cheque could be cashed online.
Role
I was the Senior Designer throughout the project cycle. From research, wire framing, prototyping, user testing, initiating and designing A/B tests, high fidelity flow designs and designing deliverables.
Deliverables
Responsive flow designs, A/B test, e-mail designs, banner concepts and social media designs.
Year
2017
